About Us


Who wants to be gray, stiff and dull? That was Elisabeth Skoghag’s attitude more than 20 years ago when she started Daily Sports. Our first collection was a breath of fresh air, far removed from the boring, conservative golf clothes on the market at the time. We are now one of Sweden’s biggest suppliers of golf clothes for women.



Daily Sports is a Swedish golf apparel company started in 1995 by Elisabeth and Rolf Skoghag. With over 30 years in the fashion design business, Elisabeth’s design ideas have been used to create this unique apparel brand. Daughter, Ulrika Skog currently runs the company and was named one of the most influential people in the Swedish sports industry. Headquartered in Stockholm Sweden, Daily Sports is distributed to more then 28 countries and was awarded supplier of the year for the 2nd time in a row in Sweden. The brand is exclusively distributed in the United States by Laird International Corp.


Daily Sports ambition is to get active women around the world to discover the joy of being fashionable while being active. Our clothes are known for their unbeatable fit, their attention to detail and high level of fashion.

Our vision is to become “one of the most successful sports brands in the world for women”. We will succeed by creating the most attractive and sought after clothing for women who are passionate about playing golf and being active.

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